I build products, not just features.

I didn’t exactly set out to build a design philosophy. But spend enough time in different companies, with different people solving very different problems, and you start collecting things — questions, instincts, and a mild intolerance for certain kinds of nonsense.

Eventually, it becomes how you see things.

And when no one gives me a brief?

I make things. Usually, they start with something I notice in someone’s day that makes me think: huh, why does it work like that?