Back to all projects
B2B Platform

Syntara / TradeFlow

Feb 15, 2026

Started from a more formal business domain, but still anchored in the same instinct: understand complexity well enough to make it usable.

A global trade platform for chemical and pharmaceutical workflows, combining structured product information, compliance-heavy operations, and AI-assisted business surfaces.

TradeFlow, branded as Syntara, sits at a very different scale and tone from my more personal utilities.

It is a business-facing platform in a domain that is dense with product data, compliance requirements, operational workflows, and trust signals. That means the challenge is not only visual polish. It is making a complicated system feel navigable and credible.

Why it matters on this site

I wanted to include this because it shows another side of my work: I can move from small, personal tools into structured, domain-heavy systems where information architecture, consistency, and operational clarity matter just as much.

What I focused on

What it adds to the overall picture

This project helps balance the portfolio. It shows that my interest in user flows is not limited to side projects or consumer ideas. The same product thinking holds up in formal B2B contexts too.

Aadarsh Srivastava

By Aadarsh Srivastava

Product-minded frontend engineer interested in the gap between what people need and what software lets them do.